There is no doubt Indian traditional media (Newspapers and magazines) were/are established/funded by and for Britishers and (then) black Britishers i.e. Congress and its allies. RSS/BJP/VHP had and has no guts to start its media. It is also true that they are arrogant enough to believe that they have their own sampark system (which they are loosing out fast as leaders and pracharaks now meet common workers or swayamsewaks less than before) so they don't need any media. They adopted Prasidhdhi Parangmukhta Sidhdhant.
So from very beginning, first in British rule and then in Congress rule stretched to 65 years, media created RSS/BJP/VHP image as Brahminwadi, dalit virodhi, feudalistic, anti reservation, Gandhi killer, militant, karmakandwadi, anti progress and conservative. Even till now, RSS/BJP/VHP are not able to change this image.
But on the other hand, it is also true that Sangh/BJP/VHP's sampark padhdhati worked well until some years back as leaders and pracharaks maintained contact with ground workers. So impression about these organisations changed some how in common people. At the same time traditional media (in which 24 hours running channels were added and its editors and journalists coming from print media were mainly pro Congress) continued to be anti RSS/BJP/VHP. But after 2005, use of social media changed dimension. Now Facebook, Twitter, news websites and youtube were there. So leaders like L K Advani, Narendra Modi recognized its importance as early as in 2008 and started blogging, their websites and twitter handles were updated as and when their rallies started. They started posting their images and news on internet. So common people now got connected with them directly. If channels and print media were not giving coverage to their rallies, they got live telecast through webcast.
Also for starting website or blog, one did not need to get central government's permission or licence which was needed for print media/tv media, so many neutral or pro RSS/BJP/VHP websites got started. They started putting their views on it. It also changed perception in common Bharatiya's mind that RSS/BJP/VHP is anti technology and conservative. Instead youth got connected with RSS/BJP/VHP more than Congress. Second, due to social media, traditional media (print media and tv channels) started getting exposed. Also print media and tv channels' editors and journalists like Rajdeep Sardesai, Barkha Dutt, Anjana Om Kashyap, Punya Prasoon Bajpai joined Facebook and Twitters. Tagging facilities on these both sites got them trapped in questions and word battles where they had no answers to defend their pro Congress and anti RSS/BJP/VHP stand. Even Rajdeep Sardesai like journos had to quit twitter (however he is now back). But they termed this questioning and getting exposed as 'intolerance'.
People now can search facts ranging from ancient history to modern age, from Nehru to Modi. So image of Nehru and other Congress leaders began to diminish. Truth started coming out. This was also one of the factors behind victory of Narendra Modi in Lok Sabha elections 2014 who faced worst ever intolerance from these traditional media. So it seems pro Congress journalists are loosing fast. They are facing wrath of common people for running pro Congress news or for suppressing facts that go against Congress and its allies or for trying to tarnish RSS/BJP/VHP image or for suppressing good moves by RSS/BJP/VHP. They are so much anti RSS/BJP/VHP that to oppose them they sometime take anti national and pro Pakistan stand (like we saw in Yakub Memon's execution). So it is time to retrospect for traditional media and pro Congress journalists.
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