(1) It was born out of anti corruption movement. Arvind Kejriwal was arrested during movement. He exposed so much scams. He dared to expose Robert Vadra, son in law of Sonia Gandhi. He dared to expose scam of Nitin Gadkari. That's why he became hero.
(2) Use of social media extensively. Infact, they used social media as tool from day one and response to Jan Lokpal movement was big due to socia media.
(3) Connected youth. Its founders are all youth, be it Arvind Kejriwal or Manish Sisodia or charming Shazia Ilmi. They appealed to youth. They attracted new age bollywood people like Vishal Dadlani and MTv host Rajeev Laxman.
(4) Founder is with mission. Arvind Kejriwal and Manish Sisodia left lucrative jobs like IRS and journalist to fight against corruption. They became ideals. While in other parties, no persons are there who can become ideals. In Congress and BJP, there were such leaders like Lal Bahadur Shastri and Kushabhau Thakre, but at present there is no one.
(5) They raised those issues which no other parties cared about. Congress and BJP both had match fixing like situation in Delhi and at center. Price rise, high power bill, water scarcity were the main issues, but Congress didn't care to solve it. BJP didn't oppose effectivley. Had it not declared Dr. Harshwardhan as CM candidate, BJP could not have become single largest party.
(6) Selection of candidates. They choose candidate having common man background. Like Jarneil Singh who threw shoe at P. Chidambaram. Journalistd Jarnail Singh asked Chidambaram how Jagdish Tytler got clean chit from CBI in 1984 anti sikh riots, after Chidambaram didn't give satisfactory answer, he threw shoe at him. Voters elected him. This shows how much anger is there in public. AAP also selected commando who got injured in 26 November attack on Mumbai.
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